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Branding and Identity

Developing a unique business brand, title, and magnificence that are yours by itself

Wedding Photography Branding and Identity

Wichita Falls Photography

Alan Nafzger

3908 Kell West Blvd

Wichita Falls, TX 76309

(214) 875-1305

“BRANDING” Is usually a Style TERM That includes The complete LOOK and feel of your organization identify and products. It’s the identification of an item, service, or small business. Nikon, for instance, is usually a model title. The manufacturer driving the name is what people imagine after they hear “Nikon.” A brand is designed by forming a strong enterprise and customer service philosophy, by discovering the ideal minds and resources to generate the most effective merchandise, after which by Doing work difficult to maintain and uphold the specifications of excellence which are connected to the manufacturer name. For wedding photographers, This suggests anything out of your identify, your logo, and also your photographs to your names and descriptions within your services. Most of these variables must function collectively to get a steady design and style that says exclusively, “You.”

Employing consistent features in all your advertising elements (Site, info kits, advertising mailers, business enterprise cards, letterhead, and envelopes) is critical to defining your brand. Such as, on my Website ( I use a bit of pale, torn, antique paper given that the qualifications. This exact same bit of antique paper is applied as being the background for my facts kits and my promo mailers. It has a vintage think that’s in line with my ornate symbol and my sepia-toned illustrations or photos. Also, the “Call” url on my Web-site contains a rusted old critical as well as a retro postcard. The text is surely an antiqued brown calligraphy font style. I even use an antiqued paper for my stationery, envelopes and business cards. Every little thing includes a steady feel, and it’s all a Portion of my business branding.

In some cases we take without any consideration our finest techniques—the things that make us various. Do you have a Particular relationship to an ethnic, spiritual, or other special industry? Can you converse another language? Are you currently a surfer, a collector of antique lace or fantastic wines? Are you able to ride horses and live to tell the tale a ranch, or will you be a Ny city Lady having an eye for traditional vogue? Request on your own: how do your Life style, your geographical location, your tradition, your hobbies, plus your identity include into your special photographic design and style?

If you discover this tough, phase back from oneself (way again!) and request Many others whatever they see, hear, and come to feel about you that makes you distinctive on a global stage. International? Indeed, Believe over and above your smaller community and take a look at on your own from the broader viewpoint. Consider how a foreign tourist sees your town for The very first time. What are the main sights? Consider on your own in the same way. Take care of this similar to a Imaginative assignment yourself and have some enjoyment. You should generate various distinct options and demonstrate them in your respected pals and colleagues and obtain their vote. This will help you make a manufacturer that is absolutely Specific.

I fulfilled a marriage photographer named Suzi Varin. Her function is excellent! She seems like a Suzi—black pigtails, square glasses, and retro dresses. Her firm title is Suzi Q Weddings and her style is extremely editorial, adorable, and kitschy. From her impression compositions, hues, and expressions into the textual content descriptions, font design, and self-portrait, it all states “Suzi Q” (she even features a link titled “Q-recommendations!”—adorable). She has an extremely stylized brand that satisfies her name, her seem, her identity, and her visuals. All of it functions collectively and it’s both one of a kind and professional. Bravo, Suzi!

Selecting YOUR COMPANY Identify


Deciding on the identify of your company is one area you should contemplate with terrific imagined as it, way too, will become a component of your respective branding. I usually recommend using your own name because it allows people keep in mind you less difficult and shows self esteem and self-assurance. It’s also tricky for others to recall equally anyone’s identify As well as their organization identify. Not merely are you presently earning extra work for people to discover you, nevertheless it’s not as likely that a “organization” title will land a journal address or an look on Oprah (I never ever recognized why people today choose cutesy names like ABC Wedding ceremony Images or Fairly Wedding ceremony Photographs). People want to recollect you and your identify Individually. This staying reported, I do notice (and sympathize) that not Everybody was born with a gorgeous, quick-to-pronounce, and simple-tospell name. This is a crucial concern for the reason that persons will need in order to type your name in the various search engines and find you. If Here is the case, you may perhaps take into consideration shortening your title or perhaps adapting a nickname. Additionally, if you're feeling your name is too popular (for example Monthly bill Smith), perhaps you might like to go with a middle First as well as contain your middle name (Billy Jay Smith). Hollywood brokers and internet marketing gurus are endlessly reinventing actors’, singers’, and musicians’ names for a catchier, a lot more unique audio. Madonna and Prince dropped their authentic names Practically right away!




Another action in the branding approach are going to be your brand. While I'd a graphic designer develop the antique gates I use for my brand, the created textual content of your identify in a gorgeous, unusual, script-type font might be equally as effective. You might even have a font created exclusively in your case, and perhaps enlarge the main letters of one's initially and past name—there are numerous graphic designers and tailor made font makers who specialise in this kind of factor. If you live over a ranch, what about a Imaginative Model of the horseshoe wrapped with roses and also your name in the middle Or possibly a variation of your family’s coat of arms? When your perform is a lot more up to date, you should use some Daring initials, like “RJ” wrapped in a very circle or another thing Innovative. The Strategies are limitless. However, keep in mind that you’re catering towards the sophisticated marriage marketplace, so your emblem need to comprise some thing exquisite to match.

The idea for my iron gates emblem arrived about mainly because one day, another person seen that iron gates had turn into a recurring component in many of my photographs. This received me wondering, so I employed a graphic designer to view what she could produce. I confirmed her some of my visuals and gave her some track record details about who I had been and the place I arrived from. Inside no time, she developed this magnificent ornate gate that reminded me of a great number of I had witnessed for the entrances to chateaux in France. We extra a space for my previous title and it was best!

For my branding, I selected the two a emblem and also a signature script. I did this for the reason that my symbol is sq. and it doesn’t normally fit in certain style and design layouts. I use my symbol Any time and anywhere attainable, but After i should consume vertical space, I’ll use my horizontal textual content script as an alternative. As a toddler, I didn’t like my past name because it appeared none of my good friends could pronounce it (I just required anything much more popular like Jones or Johnson). It wasn’t till I was older that I started to appreciate it (immediately after so Many of us instructed me it absolutely was an attractive French name). The point that I converse French, lived in France for quite some time, and have already been instructed my function has a classic French aptitude persuaded me to make all this a Section of my overall brand name identification

NAMING YOUR Wedding day Pictures Offers

In keeping with the topic within your overall manufacturer identification, you could possibly identify your different packages immediately after anything associated with your model fashion. One example is, let’s say you've got an affinity for poetry, Greek mythology, or vogue; you may perhaps integrate this into your branding and title your packages right after Greek gods, popular poems, or nicely-acknowledged trend designers. When you’re a marriage photographer who specializes in destination weddings (or want to), how about naming them after your favorite sites? I named my many priced images offers just after intimate French destinations and factors (which include “Bistro Kiss,” “Chateau Affair,” “Paris Rendez-Vous,” “La Grande Dame,” “La Crème De La Crème,” and many others.). All over again, this is effective completely with my entire vintage French brand.


A tagline isn’t essential, but it may be valuable on your Web site, small business playing cards, letterhead, e-mail signature, magazine articles, or maybe the final sentence as part of your biography or organization description. It can be one particular sentence that sums up who that you are and what will make you unique. My tagline is “Elizabeth Etienne Pictures—a classic French postcard, which has a contemporary twist.” (Though my operate does Have a very classic flair, lots of the pictures are modern day, However they continue to manage my trademark personal sense). Your tagline needs to be reliable (not produced or copied). This is the part of you—your record, your existing, as well as your future. It’s a component of your soul, what helps make you amusing, adorable, intimate, endearing, and most importantly, memorable. Give it some considered.

Guarding YOUR Model

Should your manufacturer is exclusive enough, you may want to contemplate trademarking it to guard it. This is especially crucial ought to you decide afterwards that you'd like to make and sell some unique items related to your brand name (it's possible a line of cards, albums, or frames). A trademark might be registered in a very state, nation, or equally. Take into account, nevertheless, that logos only protect particular areas of organization based upon “widespread regulation.” This may indicate it could only be secured while in the field where it’s working. If you need to do a line of greeting playing cards, you might like to do a separate trademark for this business or go with a broader classification like gift things.

The fee to trademark isn’t affordable, and it always usually takes between 9 to twelve months, Until there is someone else who may have a similar identify (which would sluggish the procedure). It is possible to attempt to do it by yourself, but in case you’re truly not a authorized brainiac and your time and efforts could be applied extra correctly, it might be most effective to easily seek the services of an attorney to do it for you.

Generating your best model identity may be a system that evolves over time equally as the caliber of your images and repair do. Should you’re not 100 percent assured while in the title and brand type you produce to begin with, don’t invest a fortune on 10 thousand business playing cards, letterheads, envelopes, and such. Order scaled-down portions at first and obtain some constructive feedback from Some others. The vital thing is to obtain some enjoyable with the process and allow on your own the Place to roam and grow.



Advertising, Publicity, and Self-Marketing

Expense-efficient strategies to advertise your online business

Successful Promoting, PUBLICITY, AND PROMOTION Are definitely the KEYS For the achievements of your online business. This currently being explained, it’s imperative that you be tactful, stylish, and strategic about how, in which, and if you current market your organization. A whisper can discuss louder than the usual shout, specifically in the marriage ceremony pictures organization.

As I’ve normally claimed, it is possible to be the most gifted photographer on the earth, but when no person appreciates your company exists, you won’t endure for incredibly lengthy. Finding you along with your function exposed to the masses is critical. You should be your personal press, marketing and advertising, and advertising agent (or fork out the cash to hire an individual to get it done to suit your needs). Be ready to dedicate approximately 30 per cent of your time and efforts and about 10 to 20 % within your earnings on advertising and promotion. It’s essential.

There are a selection of strategies to sector oneself—some are totally free and others can Price quite a bit. You have to be clever about selecting the suitable ones or you’ll squander treasured marketing pounds and never produce a work. This chapter will discuss various solutions, but I advise you explore all of them and see which a person operates greatest for you personally.

A majority of my enterprise profits is produced from referrals. Word of mouth is One of the more effective and value-successful forms of promotion as it’s entirely natural and organic and doesn’t Expense a factor. This can be why I generally handle my clientele like royalty, from the first interaction Get hold of into the supply in their closing albums. Sometimes I’m contacted by those who don’t even remember from whom or where by they uncovered me, However they heard my photographs and my products and services are fantastic. This constantly helps make me happy and reminds me how significantly I've arrive over the years. However, I never ever choose this blessing as a right. I usually Take into account that word of mouth from the few disgruntled customers could be detrimental. Disappointed buyers can spread poor evaluations as speedy as being a wildfire on a hot summer day. Maintain this in your mind with Just about every earlier, current, or future shopper (particularly when working with conflicts). The aim is to depart your shoppers with a feeling regarding your item and service that’s a lot better than they at any time envisioned. If you can do this, it's possible you'll discover you’ll be able to expend significantly less time and money on paid promotion.

Publicity and advertising and marketing go hand in hand and frequently become synonymous at some concrete juncture. Publicity is a fascinating and mysterious detail. Magazine editors, publishers, and sponsors are generally impressed when One more credible marketplace resource has taken desire in you and your operate. While you method any of these about advertising and marketing your do the job, don’t neglect to tactfully “share” your press achievements in a humble way. Immediately after a long time of developing my push publicity, I now see how Each individual magazine short article or testimonial triggered much more jobs and endorsements. These impressive accolades then opened doors to sponsorships, publishing deals, guest Talking situations, and workshops. As soon as this began to occur, the earth commenced to recognize my work on a completely new level. It's been a magical detail.

CROSS Endorsing AND Hyperlink EXCHANGING

I think considered one of my finest promoting belongings is my authentic want to assist Other folks triumph. It just feels superior to observe my fellow business people climb the ladder along with me. Subconsciously, I’m generally looking for approaches to advertise other wedding-market-linked corporations that I sincerely respect. I'd mention their names, items, or products and services within a workshop or guest-speaking function, on my web site, in my textbooks, or just throughout a conversation with a pal or client. Moreover may very well be backlink exchanges on one another’s Websites. This means listing their company and Web-site url within your vendor referrals and vice versa. It’s like scratching one another’s backs. It really works good each and every time if it’s accomplished mutually and authentically. In either case, I often Permit the corporation supervisor or proprietor know how much I take pleasure in them (and how often I refer their company to Other individuals—nudge, nudge). That is a subtle strategy to remind them about me Together with the hope they could be type ample to refer my enterprise to Some others in addition. Another recommendation might be connection exchanges on each other’s Sites. This implies listing their enterprise and Site url as part of your vendor referrals and vice versa. It’s like scratching each other’s backs. It works good each and every time if it’s carried out mutually and authentically.


Obtaining knowledgeable voice and thoroughly clean audio sound on your own telephone answering concept is critical to supplying your online business an expert physical appearance. Eradicate tunes. It never ever Seems very good and it’s constantly annoying. Among my assistants was looking to start off her Image organization. Every time I identified as I was forced to listen to some muffled, jingling Reggae tunes just before her voice would occur on with this hippy tone, “Hey, it’s Katie. What’s up? Leave me a message and I’ll capture ya over the rebound.” Huh? Needless to say, she never ever bought any Image Positions (who would believe in a business with that message?). When you don’t like your own personal voice, you can employ knowledgeable services to history your information for yourself.

If you decide eventually you want the benefit of the 800-quantity, there are plenty of businesses that can provide this support at a very affordable, onetime, yearly fee at the same time. I've an 800-quantity I take advantage of for my pictures workshops corporation. The service I take advantage of is named Ring Central. The best part of my 800-amount is always that I also use the exact same selection as my fax variety (so I don’t really need to utilize a fax device, purchase a second fax phone line, or buy Individuals frustrating fax ink rolls). In some way the technique just appreciates if the call is really a fax or simply a phone connect with and acts correctly in both situation. The faxes appear straight to me by means of an e-mail. It’s very effortless and price-successful.

Web pages

Don’t even think of commencing your online business without a wonderful Site. A Web-site is your storefront window. I’ve focused a complete chapter Within this ebook to Internet sites since they are so vital to your small business. For more info, browse Chapter four: Web sites.


Although a bulk of my function is considered on-line (as many of my high-profile purchasers don’t have the time, want,