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Branding and Identity

Making a exceptional company logo, identify, and style that are yours on your own

Wedding Photography Branding and Identification

Wichita Falls Photography

Alan Nafzger

3908 Kell West Blvd

Wichita Falls, TX 76309

(214) 875-1305

“BRANDING” Is usually a Design and style Expression THAT INCORPORATES The whole LOOK and feel of your business identify and items. It’s the identity of an item, company, or organization. Nikon, for example, is really a manufacturer name. The brand driving the name is exactly what folks consider whenever they listen to “Nikon.” A brand name is designed by forming a good business enterprise and customer care philosophy, by obtaining the ideal minds and resources to produce the ideal products and solutions, and then by Doing work tricky to keep up and uphold the specifications of excellence that happen to be associated with the brand title. For wedding ceremony photographers, This suggests almost everything from a name, your symbol, plus your photographs to the names and descriptions of the services and products. All of these things ought to do the job collectively for just a consistent model that says completely, “You.”

Making use of consistent factors in all your internet marketing resources (Web page, information kits, marketing mailers, business cards, letterhead, and envelopes) is essential to defining your brand. By way of example, on my Web page ( I use a piece of light, torn, antique paper given that the qualifications. This exact same piece of antique paper is made use of because the qualifications for my information kits and my promo mailers. It's a classic feel that’s per my ornate brand and my sepia-toned pictures. Also, the “Get hold of” connection on my Web-site has a rusted previous important along with a retro postcard. The textual content is surely an antiqued brown calligraphy font fashion. I even use an antiqued paper for my stationery, envelopes and organization playing cards. Everything contains a regular come to feel, and it’s all a A part of my corporation branding.

Occasionally we acquire as a right our biggest competencies—the things that make us various. Do you do have a Exclusive connection to an ethnic, religious, or other unique market? Are you able to speak Yet another language? Have you been a surfer, a collector of antique lace or high-quality wines? Is it possible to ride horses and continue to exist a ranch, or do you think you're a Ny city girl by having an eye for classic style? Inquire by yourself: how do your Way of living, your geographical area, your society, your hobbies, plus your persona integrate into your one of a kind photographic style?

If you discover this demanding, move again from oneself (way back!) and ask Other individuals what they see, hear, and experience about you which makes you special on a world amount. Global? Yes, Assume beyond your modest Group and check out you from the broader perspective. Take into account how a foreign tourist sees your city for The very first time. What are the principle points of interest? Consider on your own in the same way. Treat this similar to a creative assignment on your own and have some enjoyable. You might want to produce numerous unique selections and show them in your highly regarded close friends and colleagues and obtain their vote. This will allow you to produce a brand name that is actually Specific.

I achieved a marriage photographer named Suzi Varin. Her do the job is excellent! She seems like a Suzi—black pigtails, square Eyeglasses, and retro clothes. Her business title is Suzi Q Weddings and her fashion is very editorial, sweet, and kitschy. From her graphic compositions, colors, and expressions on the textual content descriptions, font type, and self-portrait, all of it claims “Suzi Q” (she even incorporates a url titled “Q-suggestions!”—lovely). She has a very stylized manufacturer that fits her identify, her seem, her personality, and her images. It all performs collectively and it’s both special and Expert. Bravo, Suzi!


Deciding on YOUR COMPANY Identify

Choosing the name of your company is one thing you must consider with excellent assumed since it, much too, will turn into a aspect of your respective branding. I constantly counsel using your personal name mainly because it assists people today remember you less difficult and displays self-confidence and self-assurance. It’s also tough for Other folks to recollect both equally somebody’s title in addition to their firm title. Not just have you been earning much more work for individuals to seek out you, however it’s more unlikely that a “business” title will land a magazine address or an visual appeal on Oprah (I under no circumstances understood why people opt for cutesy names like ABC Wedding day Images or Pretty Marriage Pictures). Individuals want to keep in mind you and your name Individually. This getting claimed, I do recognize (and sympathize) that not everyone was born with a beautiful, effortless-to-pronounce, and easy-tospell title. This is an important worry for the reason that folks have to have to have the ability to style your identify in the various search engines and uncover you. If Here is the case, you would possibly contemplate shortening your title or perhaps adapting a nickname. Additionally, if you're feeling your title is just too widespread (for instance Invoice Smith), Maybe you might like to opt for a middle Preliminary or even consist of your Center name (Billy Jay Smith). Hollywood brokers and advertising and marketing gurus are forever reinventing actors’, singers’, and musicians’ names for just a catchier, extra exclusive sound. Madonna and Prince dropped their serious names almost instantaneously!

Deciding on Your business Emblem

Another move in your branding method are going to be your brand. Even though I'd a graphic designer generate the antique gates I exploit for my logo, the created textual content within your name in a good looking, unusual, script-model font is often equally as highly effective. You could even have a font developed solely to suit your needs, and maybe enlarge the very first letters of your respective initial and last name—there are numerous graphic designers and tailor made font makers who focus on this sort of thing. If you live on a ranch, what about a Imaginative version of a horseshoe wrapped with roses plus your identify in the middle Or even a variation of Your loved ones’s coat of arms? In the event your work is a lot more modern day, you should use some bold initials, like “RJ” wrapped within a circle or another thing Resourceful. The Concepts are infinite. Nonetheless, Understand that you’re catering for the sophisticated wedding ceremony current market, so your symbol need to consist of one thing tasteful to match.


The theory for my iron gates emblem arrived about because at some point, another person observed that iron gates had turn into a recurring aspect in many of my photographs. This received me contemplating, so I employed a graphic designer to find out what she could develop. I showed her a number of my images and gave her some qualifications information regarding who I was and wherever I came from. In just no time, she established this attractive ornate gate that reminded me of a great number of I had observed at the entrances to chateaux in France. We added a space for my final name and it absolutely was perfect!

For my branding, I selected each a brand in addition to a signature script. I did this simply because my logo is sq. and it doesn’t always slot in selected style layouts. I take advantage of my emblem Anytime and anywhere possible, but when I have to take in vertical House, I’ll use my horizontal text script in its place. As a toddler, I didn’t like my last identify as it appeared none of my pals could pronounce it (I just wanted something much more typical like Jones or Johnson). It wasn’t right up until I was more mature that I started to understand it (soon after so Many of us instructed me it had been a wonderful French name). The fact that I discuss French, lived in France for many years, and are told my get the job done has a vintage French flair persuaded me to help make all this a Element of my overall model identity

NAMING YOUR Marriage Pictures Deals

Consistent with the concept of the full manufacturer identity, you might title your numerous deals following something linked to your brand name type. As an example, let’s say you might have an affinity for poetry, Greek mythology, or manner; you could possibly integrate this into your branding and name your offers after Greek gods, famed poems, or properly-identified manner designers. If you’re a wedding photographer who makes a speciality of location weddings (or would like to), what about naming them just after your preferred spots? I named my many priced photography deals soon after romantic French destinations and matters (which include “Bistro Kiss,” “Chateau Affair,” “Paris Rendez-Vous,” “La Grande Dame,” “La Crème De La Crème,” and so on.). Once again, this functions completely with my whole vintage French model.

Developing a One of a kind TAGLINE

A tagline isn’t vital, but it may be valuable to your Web site, enterprise playing cards, letterhead, e-mail signature, journal content articles, or simply the last sentence in your biography or enterprise description. It could be a single sentence that sums up who that you are and what will make you special. My tagline is “Elizabeth Etienne Photography—a vintage French postcard, which has a up to date twist.” (Although my do the job does have a classic flair, many of the illustrations or photos are present-day, Nonetheless they continue to sustain my trademark intimate really feel). Your tagline ought to be authentic (not manufactured or copied). That is a Element of you—your historical past, your existing, plus your long run. It’s an element within your soul, what helps make you funny, sweet, romantic, endearing, and most importantly, memorable. Give it some believed.

Defending YOUR Manufacturer

Should your brand name is exclusive adequate, you might want to think about trademarking it to shield it. This is very critical should you decide in a while that you'd like to produce and promote some exceptional solutions linked to your brand name (it's possible a line of cards, albums, or frames). A trademark might be registered in the state, country, or both. Keep in mind, nevertheless, that emblems only protect unique regions of business enterprise primarily based on “prevalent legislation.” This could imply it will only be secured during the business where it’s running. If you need to do a line of greeting playing cards, it is advisable to do a individual trademark for this sector or pick a broader class like gift objects.

The expense to trademark isn’t affordable, and it always will take anywhere from nine to twelve months, Unless of course There exists somebody else who may have a similar title (which might slow the method). You'll be able to attempt to do it oneself, but in case you’re really not a legal brainiac and your time and effort may very well be utilised additional successfully, it would be ideal to easily hire a lawyer to get it done to suit your needs.

Producing your ultimate manufacturer identity may be a course of action that evolves with time just as the caliber of your photos and service do. If you’re not one hundred pc self-confident in the name and brand name design you build originally, don’t devote a fortune on 10 thousand enterprise cards, letterheads, envelopes, and these types of. Purchase smaller portions at first and have some constructive feed-back from Some others. The essential factor is to acquire some entertaining with the method and allow on your own the Place to roam and expand.




Advertising and marketing, Publicity, and Self-Advertising

Price-successful ways to advertise your company

Efficient Marketing, PUBLICITY, AND Advertising Are classified as the KEYS Into the achievements of your online business. This currently being reported, it’s important to be tactful, exquisite, and strategic regarding how, the place, and after you market place your enterprise. A whisper can converse louder than the usual shout, particularly in the wedding day images small business.

As I’ve usually explained, you are able to be essentially the most gifted photographer in the world, but when not one person is aware your enterprise exists, you gained’t endure for incredibly prolonged. Getting your self as well as your function exposed to the masses is very important. You must be your own push, marketing, and promoting agent (or fork out the cash to hire a person to get it done in your case). Be ready to dedicate about thirty per cent of your time and energy and approximately 10 to twenty % of the income on marketing and marketing. It’s vital.

There are a number of tips on how to marketplace you—some are free of charge and Other folks can Expense a great deal. You might want to be intelligent about choosing the right kinds or you’ll squander treasured promotion dollars and never crank out a position. This chapter will focus on a variety of choices, but I advise you take a look at all of these and find out which a person performs finest for you personally.

A greater part of my business revenue is produced from referrals. Term of mouth is Probably the most powerful and cost-efficient types of advertising and marketing as it’s entirely natural and organic and doesn’t Price a thing. This is certainly why I always handle my shoppers like royalty, from the first interaction Get hold of to the supply in their last albums. At times I’m contacted by those who don’t even don't forget from whom or in which they discovered me, but they read my photographs and my expert services are outstanding. This always can make me very pleased and reminds me how far I have appear over the years. Nonetheless, I hardly ever choose this blessing with no consideration. I generally keep in mind that term of mouth from a couple disgruntled customers is usually harmful. Unhappy shoppers can distribute bad opinions as quickly for a wildfire with a very hot summer season day. Maintain this in your mind with each previous, current, or upcoming shopper (specially when coping with conflicts). The goal is to depart your clientele with a feeling about your merchandise and repair that’s a lot better than they at any time expected. If you can do this, chances are you'll uncover you’ll have the ability to spend much less time and cash on paid out marketing.

Publicity and promoting go hand in hand and frequently come to be synonymous at some concrete juncture. Publicity is an interesting and mysterious detail. Magazine editors, publishers, and sponsors are constantly impressed when A different credible market supply has taken curiosity in you and your function. While you strategy any of them about marketing your get the job done, don’t neglect to tactfully “share” your push achievements in a humble way. Following many years of building my press publicity, I now see how Every single magazine article or testimonial resulted in additional Work and endorsements. These remarkable accolades then opened doors to sponsorships, publishing discounts, guest speaking activities, and workshops. The moment this commenced to happen, the world started to recognize my Focus on an entirely new degree. It has been a magical detail.


I do think one of my best advertising property is my authentic desire to support Some others succeed. It just feels good to view my fellow entrepreneurs climb the ladder along with me. Subconsciously, I’m always seeking ways to promote other wedding ceremony-field-related businesses which i sincerely regard. I would mention their names, products and solutions, or companies inside a workshop or guest-Talking occasion, on my blog, in my textbooks, or just during a conversation with an acquaintance or client. Furthermore might be connection exchanges on one another’s Sites. This implies listing their business and Web site url as part of your seller referrals and vice versa. It’s like scratching each other’s backs. It really works good when if it’s performed mutually and authentically. In any case, I usually Permit the corporation manager or operator know the amount of I value them (and how often I refer their enterprise to Some others—nudge, nudge). That is a delicate technique to remind them about me While using the hope they may be kind enough to refer my small business to Some others also. Another suggestion may be link exchanges on each other’s Websites. This suggests listing their corporation and Internet site url with your vendor referrals and vice versa. It’s like scratching one another’s backs. It really works terrific each and every time if it’s done mutually and authentically.


Possessing an experienced voice and clear audio audio with your phone answering concept is critical to supplying your business an expert visual appearance. Eliminate music. It never ever Appears great and it’s often troublesome. Among my assistants was wanting to get started her Picture organization. Every time I known as I used to be compelled to pay attention to some muffled, jingling Reggae new music right before her voice would come on using this hippy tone, “Hey, it’s Katie. What’s up? Go away me a concept And that i’ll capture ya to the rebound.” Huh? Not surprisingly, she in no way acquired any Photograph Careers (who'd have faith in a company with that concept?). For those who don’t like your personal voice, you could seek the services of a professional support to record your message to suit your needs.

If you select in some unspecified time in the future you want to the comfort of an 800-range, there are plenty of providers that can provide this services at an extremely reasonable, onetime, once-a-year rate also. I have an 800-variety I use for my images workshops company. The company I use is called Ring Central. The best part of my 800-range is always that I also use precisely the same selection as my fax quantity (so I don’t should make use of a fax device, buy a next fax phone line, or obtain These bothersome fax ink rolls). Somehow the procedure just is aware if the call is actually a fax or perhaps a telephone get in touch with and acts appropriately in both situation. The faxes appear directly to me via an e-mail. It’s extremely practical and price-productive.


Don’t even take into consideration starting off your business without having a good Web page. A Site is your storefront window. I’ve dedicated an entire chapter During this e-book to Internet sites since they are so imperative to your business. For more info, go through Chapter four: Sites.